From our little family to yours
Little things.
Lovely beginnings.
For the sleepy cuddles, the messy feeds and the “how are we out of muslins?” moments. Everyday baby essentials, with prices that leave a little room for everything else.
Find your everyday essentials A small family shop. A little help with the everyday.
And your real-life budget.
A PLACE FOR EVERYTHING
For every little moment.
Little things, sensible prices
For the beautifully
ordinary days.
A fresh bib. A spare muslin. A little less fuss.
Find the everyday bits that work for your family.
Hello, we’re Manny & Priya
A little shop.
A very big reason.
We’re young parents, building something from the ground up for our little boy. He’s the reason behind Jovan—and behind the question we ask when choosing anything for the shop: would we choose it for him?
We know family budgets have a lot to cover. We’re here for useful little essentials, sensible prices and a real person when you need a hand.
Manny & Priya
A little more about usTHE PARENT EDIT
A little guidance.
A little more confidence.
Preparing for baby36 MIN READ
The practical newborn essentials checklist for UK parents
What to have ready for the first days, what can wait, and where safety comes first. A practical UK checklist for real family budgets.
Read the guide : The practical newborn essentials checklist for UK parents
Sleep & routines9 MIN READ
When to Start and Stop Swaddling Your Baby
A calm guide to the early weeks: when to stop arms-in swaddling, what to check and where to find safer-sleep advice.
Read the guide : When to Start and Stop Swaddling Your Baby
Everyday essentials9 MIN READ
How Many Muslins Does a Newborn Need?
How many is enough? A practical starting point, everyday uses and what to check before adding another pack to your bag.
Read the guide : How Many Muslins Does a Newborn Need?BEFORE YOU CHOOSE
Little questions.
Clear answers.
Useful details, without the small-print hunt.
What does Jovan Baby Supplies sell?
Jovan Baby Supplies is a family-run online baby shop based in Leeds, UK. Shop everyday essentials including muslins and swaddles, bibs and feeding accessories, comforters and changing essentials.
Where do you deliver?
We ship to the UK, USA and Australia. UK orders over £30 qualify for free delivery. Other delivery options and charges are shown at checkout once your delivery address is entered; international delivery is charged separately.
How many muslins should I buy?
Six to ten muslins is a practical starting point, depending on your washing routine—not a medical requirement. Buy only what you need and add more if you regularly run out. Our newborn muslin guide explains how to choose a sensible quantity.
Can I ask a question before ordering?
Yes. Email info@jovanbabysupplies.co.uk for product or order questions. Check the returns policy before buying. For advice about your baby's health, speak to your midwife or health visitor.